What Do Japanese Buyers Ask Korean Suppliers First?

일본 바이어 상담 자료 이미지

Business terms before a sales pitch

A first meeting with a Japanese importer or distributor calls for more than product claims. Buyers need to know the likely retail price, supply timing and who will resolve problems. These are practical preparation points, not a claim that every buyer has identical preferences.

Clear specifications

A product sheet should state ingredients or materials, dimensions, weight, packing unit, origin and storage conditions. Certifications and test reports need identifiable scope and validity. For processed foods, Japanese quarantine authorities may request ingredient lists and manufacturing flow charts.

Workable price terms

Quote MOQ, sample charges, Incoterms, logistics, currency and payment terms, and responsibility for returns or defective goods. Prices must work for repeat orders.

Reliable lead times

Give realistic timelines for the first and repeat orders, including inspection, export packing and dispatch. Agree on escalation procedures if production slips.

Clear communication

Keep Japanese product sheets and samples consistent. Assign someone able to answer technical and commercial questions promptly and accurately.

Prepare before the meeting

Bring a one-page offer, specification, price list, samples, documentation, lead-time schedule and claims procedure. Avoid premature exclusivity promises; sustainable trade depends on verifiable reliability.

Sources: company catalog and official Japanese MHLW/quarantine guidance; market outlook is editorial analysis.